Communication should be aligned with the strategic business planning of the organizations and should be directed to build, consolidate or modernize the image of a determined brand, on short, medium or long term. It is a fundamental tool in transition, acquisition and fusion processes or even for the launch of a new brand or technology in the market.
With a multidisciplinary team with solid knowledge in institutional communication, Trama Comunicação has been responsible, for 12 years, for developing communication strategies for the launch of brands and innovating products and the entrance of corporations of different sizes and performance areas in the Brazilian market. Our planning foresees relationship and communication forms with all the organization’s publics, including the media, opinion formers, companies, government entities, investors and community, among others our methodology includes:

• briefing meeting with deciders for survey of information, expectation, organization’s values;
• auditing of brand’s image and competition in the press;
• probing of brand and competition’s image for interest publics;
• consolidation of results and elaboration of planning;
• final presentation for the approval of executives.